The problem
Most ecommerce failures in India are not design failures. They are plumbing failures. Payment methods customers actually use are missing, the invoice is not GST compliant, shipping rates are guessed at checkout, and stock levels on the site disagree with stock levels in the warehouse.
Customers do not complain about any of this. They simply leave.
What we build instead
A store where the commercial plumbing is correct before anyone worries about animation. Payments through Razorpay covering UPI, cards, net banking and wallets, with cash on delivery where your margins allow it. Invoices that satisfy your accountant. Shipping rates pulled live from your courier rather than estimated.
Inventory is the part most builds get wrong. If your stock lives in another system, the store reads from it rather than keeping a second copy that slowly drifts out of step.
How we work
- Catalogue and rules workshop. Variants, pricing tiers, tax treatment, shipping zones, returns. This is where the real complexity lives.
- Storefront design. Category, product, cart and checkout designed against your actual catalogue.
- Build and integrate. Payments, tax, shipping and inventory connected and tested with real transactions.
- Launch. We run test orders end to end, including a refund, before you go live.
Recovering the sales you already lose
Abandoned cart recovery, back in stock alerts and order status updates all run over WhatsApp as well as email, because that is where Indian customers actually read messages. This is usually the fastest return on the whole project.
Who this is for
Retailers, distributors and manufacturers selling direct. Equally suited to B2B stores with customer specific pricing, credit terms and bulk ordering, which is where off the shelf platforms usually run out of road.
Choosing the platform honestly
Shopify suits you if the catalogue is straightforward, you want to be selling within weeks, and you can live with transaction fees and platform limits. It is the right answer more often than agencies admit.
WooCommerce suits you if you already run WordPress, you publish content alongside selling, and you want control over hosting and data.
Custom on Laravel earns its place when the rules do not fit either: customer specific pricing, approval workflows, dealer hierarchies, credit limits, or inventory spread across several warehouses. We recommend it only when the constraint is real, because it costs more to build and to maintain.
Payments in the Indian market
Razorpay covers UPI, cards, net banking, wallets and EMI through one integration. UPI dominates by volume, so checkout is designed around it rather than treating it as an afterthought below the card form.
Cash on delivery still converts strongly in many categories and still generates returns. We set it up with order confirmation over WhatsApp, which measurably reduces refused deliveries.
Getting GST right
Tax is configured properly during the build: HSN codes per product, the distinction between intra state and inter state supply, and invoice formats that satisfy an audit. Getting this wrong is expensive and tedious to unpick after a few thousand orders.
Inventory that does not drift
If stock lives in Tally, Zoho or a warehouse system, the store reads from it rather than keeping a second copy. Two copies always drift, and the first symptom is selling something you do not have.
Where a live API is unavailable we run a scheduled sync with a clear rule about which system is authoritative, and an alert when the two disagree beyond a tolerance you set.
Recovering revenue you already lose
Between sixty and eighty percent of carts are abandoned in most stores. Recovery over WhatsApp within the hour consistently outperforms an email the next day in the Indian market.
We set up cart recovery, back in stock alerts, order status updates and reorder reminders timed to how long the product typically lasts. This is usually the fastest return on the entire project, and it keeps working without anyone running a campaign.
Speed at checkout
Every additional second at checkout costs conversions. Checkout is kept to the fewest fields that legally and operationally work, addresses autofill from pincode, and the whole flow is tested on a mid range Android phone on a throttled connection.
