The problem
Email open rates in the Indian consumer market are poor and getting worse. SMS is mostly ignored. Meanwhile the channel everyone actually reads within minutes is the one most businesses use unofficially, from a personal phone, with no record of who agreed to be contacted.
That works until the number gets banned, and it takes the customer list with it.
What we set up instead
Official WhatsApp Business API access under your own brand, with a verified business profile and, where you qualify, the green tick. Opt in collected and recorded properly, so you can prove consent. Message templates written to be approved rather than rejected.
Then campaigns that respect the channel. WhatsApp punishes businesses that spam it, through blocks, quality ratings and eventually restrictions. Sending less and sending relevant outperforms sending more.
How we work
- Access and verification. Business API, profile, display name and green tick application.
- Opt in. Collection points across checkout, forms, QR codes and ads, with an auditable consent record.
- Templates. Written, categorised correctly and submitted for approval.
- Automation. Sequences triggered by behaviour rather than by calendar, such as abandoned cart, order status, renewal and reorder.
- Measure. Delivery, read and reply rates by segment, and revenue attributed per campaign.
Automated follow up is where the money is
Most businesses focus on broadcasts. The larger return is usually automated follow up: the cart nudge an hour later, the reorder reminder timed to how long the product lasts, the renewal notice a fortnight out. Set once, earning continuously.
Who this is for
Retailers, ecommerce brands, clinics, education providers and service businesses with a customer base large enough that manual follow up has stopped happening.
The unofficial route is a trap
Plenty of businesses run WhatsApp marketing from a personal handset or through a grey market bulk tool. It works until it does not. Meta detects the pattern, the number is banned, and it takes the customer list and the conversation history with it.
Worse, that number is usually the one printed on your packaging and your invoices. The official API costs more and it does not disappear overnight.
Building an opt in list properly
Start with customers you already have a relationship with, then add collection at checkout, on enquiry forms, through QR codes in store and via click to WhatsApp advertising.
We set up the consent record so you can demonstrate when and how each person opted in. That matters both for Meta policy and for the conversation you would rather not have with a regulator.
Understanding what it costs
Meta charges per conversation, and rates vary by category and change periodically. Marketing conversations cost more than utility ones, so a template categorised carelessly can multiply your bill.
We model expected volume by category and give you a monthly figure before you commit, then track actual spend against it.
Templates that get approved
Rejections are common and almost always avoidable. Promotional wording inside a utility template, missing variable examples, or a category that does not match the content.
We write and categorise templates for approval, maintain a library of approved ones, and handle resubmission when Meta changes its guidance.
Automated follow up beats broadcasting
Most businesses fixate on the broadcast. The larger and more durable return comes from automation triggered by behaviour.
An abandoned cart nudge an hour later. A reorder reminder timed to how long the product lasts. A renewal notice a fortnight before expiry. An appointment reminder the evening before. Each is configured once and earns continuously, without anyone remembering to run a campaign.
Protecting your quality rating
WhatsApp scores your number on how recipients respond. Too many blocks and your sending limits fall, then your ability to send at all.
That makes restraint commercially rational rather than merely polite. We segment properly, cap frequency, honour opt outs immediately, and monitor the quality rating so a problem is caught while it is still reversible.
Measuring what it returned
Delivery, read and reply rates matter, but the number that decides whether to continue is revenue attributed per campaign. Where your order data allows it, we connect the two, so the channel is judged on money rather than on engagement.
