The problem
Video gets commissioned as a single long film, published once, and watched by almost nobody. Meanwhile the platforms where your buyers actually spend time want short, vertical, subtitled clips, and they want them regularly.
The other common failure is technical. The video is cut once, in one aspect ratio, so it appears letterboxed on a phone with the speaker's head cropped.
What we do
Cut for the destination. A vertical version for reels and shorts, a square one for feeds, a wide one for the site and YouTube, each framed properly rather than cropped from one master.
Subtitles burned in as standard, English and Tamil. Most social video plays without sound, so an unsubtitled clip is a silent one.
How we work
- Review the footage. We tell you honestly what is usable before starting.
- Structure. For anything over a minute we agree the narrative order first, which prevents most revision rounds.
- Edit. Cut, colour, audio, graphics and subtitles.
- Version. Every aspect ratio and length you need, plus thumbnails.
Getting more from one shoot
If you are filming anyway, plan for volume. A half day session with a considered question list routinely produces a dozen short pieces plus a main film. That is the difference between video as a one off expense and video as a pipeline.
Who this is for
Businesses publishing regularly on social, teams with footage sitting unused, and anyone whose product needs showing rather than describing.
The one long film problem
Video still gets commissioned as a single long piece, published once, and watched by very few people. It sits on a homepage and a YouTube channel and does nothing else.
Meanwhile the platforms where your buyers spend time want short, vertical, subtitled clips, and they want them regularly.
Cutting for the destination
The second common failure is technical. The film is cut once, in one aspect ratio, so it appears letterboxed on a phone with the speaker's head partly cropped.
We frame for each destination rather than cropping from one master. Vertical for reels and shorts, square for feeds, wide for the site and YouTube. Each version is composed so the subject sits correctly in frame.
Subtitles are not optional
The majority of social video is watched without sound. An unsubtitled clip is a silent one, and the message simply does not land.
We burn in subtitles as standard, in English and in Tamil where the audience warrants it, styled to your brand rather than left in a default typeface.
Getting volume from one shoot
If you are filming anyway, plan for volume. A half day session with a considered question list routinely produces a dozen short pieces plus a main film.
That is the difference between video as an occasional expense and video as a pipeline you can publish from for months. We help plan the question list before the shoot for exactly this reason.
Working with phone footage
Phone footage is usually fine if the light and sound were reasonable, and we would rather you shoot regularly on a phone than rarely with a crew.
Audio is the one thing that cannot be rescued in post. An inexpensive external microphone changes the result more than any camera upgrade, and we will say so before you spend on the wrong thing.
Motion graphics and titles
Lower thirds, callouts, animated logos and end cards in your brand, built as reusable templates so later videos cost less than the first.
Where a product needs explaining, simple animated diagrams frequently communicate in fifteen seconds what two minutes of talking cannot.
Revisions
Two rounds are included. We ask for consolidated feedback with timecodes, which makes two rounds sufficient in almost every case. Feedback arriving in six separate messages over a week is what turns two rounds into six.
