The problem
Most business social accounts post because a calendar says to. Festival greetings, stock quotes over a sunset, an office photo. It fills the grid and produces nothing, because none of it addresses anything a buyer is actually deciding.
At the same time the numbers being reported, followers and likes, have no connection to revenue, so nobody can tell whether the effort is worth it.
What we do instead
Content built from what your buyers actually ask before they buy. Objections, comparisons, how it works, what it costs, what goes wrong. If your sales team answers a question ten times a week, that is a post.
Then paid distribution, because organic reach for business pages is small on most platforms now. Organic proves credibility to people who look you up. Paid is how anyone else sees you.
How we work
- Research. Interviews with your sales team, plus a look at what competitors publish and what actually gets engagement in your category.
- Plan. A monthly calendar with a theme, so the content builds rather than scattering.
- Produce. Static, carousel and short video, in your brand.
- Distribute. Organic plus paid, with conversion tracking to the enquiry.
- Report. Reach and engagement, but headlined by enquiries and cost per enquiry.
On video
Short video outperforms static in most categories now, and the production bar is lower than people fear. A clear explanation filmed on a good phone in decent light beats an expensive corporate film almost every time.
Who this is for
Businesses with something genuinely worth explaining, and the patience for a channel that compounds over months rather than converting on day one.
Why most business accounts produce nothing
They post because a calendar says to. Festival greetings, a quote over a sunset, a photograph of the office. It fills the grid and addresses nothing a buyer is deciding.
Meanwhile the numbers being reported, followers and likes, have no demonstrable connection to revenue, so nobody can say whether the effort is worth continuing.
Content from the sales team
The best source of material is the person who answers objections all day. If your sales team explains the same thing ten times a week, that is a post.
Why you cost more than the cheaper option. What actually goes wrong in this category. How long it really takes. What the alternatives are and when they are the better choice.
That content is specific, it is credible, and no competitor can copy it without knowing your business.
Fewer channels, done properly
One channel done well beats four done badly, and most businesses are spread too thin.
For most Indian B2B that means LinkedIn. For consumer brands, Instagram. For anything that needs explaining, YouTube, which also happens to be a search engine and keeps returning traffic for years.
We would rather recommend leaving a platform than have you post filler on it.
Organic and paid together
Organic reach for business pages is small on every major platform now. Treating organic as a distribution strategy is planning to be invisible.
Organic proves you exist and are credible to the people who look you up. Paid is how anyone who does not already follow you ever sees it. We budget for both and report them separately.
Short video
Short video outperforms static in most categories, and the production bar is lower than people fear. A clear explanation filmed on a good phone in decent light, with subtitles, beats an expensive corporate film almost every time.
We plan shoots for volume: one considered half day session routinely yields a dozen short pieces plus a longer film.
Community management
Replies and direct messages are handled with an agreed tone and a documented escalation path for anything sensitive, including complaints.
Response time in comments and messages affects both reach and reputation, and it is where a surprising number of enquiries actually begin.
What we measure
Enquiries and cost per enquiry lead the report. Reach, engagement and follower growth appear underneath as diagnostics, because they explain movement rather than justify the invoice.
